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Serotonin is a marketing firm and product studio for transformative technologies.

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Serotonin drives paradigm shifting strategies to evolve the way businesses, consumers, and organizations operate around the world.
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Our Team

Our results are driven by a world class team from marketing, product, and strategy.

Amanda Cassatt

CEO & Co-founder
Amanda is a pioneer in identifying, understanding, and marketing novel ideas. From 2016 to 2019, she helped bring Ethereum to market as CMO of ConsenSys, where she founded the Ethereal event series and served as a partner in 30+ product launches, token generations, and fundraises. Amanda was listed on Forbes 30 Under 30, and speaks at events from TechCrunch Disrupt to the World Economic Forum. Amanda co-founded Serotonin to continue pushing forward the emerging technologies that are evolving our world’s systems.

Matthew Iles

Co-founder & Partner
Matthew is an expert in positioning brands for breakout success. His agency Nine Lines led marketing for 40+ consumer startups over 6 years, and he co-created the digital marketing course for General Assembly. He then founded the blockchain-for-journalism startup Civil, which gained 200+ press mentions across global media outlets and was acquired by ConsenSys in 2020. Matthew co-founded Serotonin to partner with breakthrough technology companies on bringing remarkable new ideas and products to the world.

CAMILLA MCFARLAND

VP Operations
Camilla specializes in the alchemy of turning abstract concepts into concrete operations. Following her time as Client Service Content Manager at Bridgewater Associates and Head of Financial Services Product Marketing at ConsenSys, Camilla joined Serotonin to be at the helm of scaling client engagement and establishing processes for portfolio growth. A marketer with a macro-mindset, Camilla is obsessed with how the world will adapt to the changing dynamics of the Future of Work.

Everett Muzzy

VP Content
Everett is a tech narrator keen on bringing out the human element when writing about emerging technologies. Following 3 years in content, product marketing, and data science research at ConsenSys, Everett joined Serotonin to help clients find their voices and bring their stories to market. A curious soul and a superfan of longform articles, Everett finds himself connecting dots across technology, culture, science, and history in much of what he writes.

Kara miley

VP public relations
Kara is a storyteller with a knack for tracking down the most interesting stories in tech. Following 3 years as Global Head of PR for Consensys, Kara joined Serotonin to give clients access to the world’s media outlets. A self-proclaimed and battle-tested Olivia Pope, Kara brings to the table an uncanny ability to present the value, evolution, and meaning of complicated emerging tech to far-flung audiences

AJ Banon

VP of growth
AJ specializes in building companies through business development, strategic planning and operations. AJ started his career at Ogilvy as Global Chief of Staff, leading many corporate strategy initiatives. Following Ogilvy, AJ moved over to Bloomberg to lead strategy and operations for Bloomberg Media. AJ has a strong belief in the benefits of a decentralized future. His role at Serotonin is to select partners with incredible, breakthrough technology that have significant disruptive potential.

Matt Coolidge

GENERAL MANAGER
Matt is a full-stack marketer focused on bringing complex client campaigns to life. Following time as Head of Communications at Chainlink, Matt joined Serotonin to bring an international communications mindset to client success. An insatiable explorer of new ideas and paradigms, Matt focuses on communicating the value of emerging technologies with the goal of leaving the world more sustainable for the generation that follows.

CK FLETES

HEAD OF Design
CK is a designer whose creative principles advance towards bridging information, research, and narrative to create compelling visual work. CK brings to the Serotonin team a design career spanning over a decade in digital and print garnered from working with incredible teams at Wired, Newsweek, The New Republic, Medium, and Elysium Health. When not in admiration of figuring out design solutions for emerging tech, he spends time painting, camping, and fishing.

JOE HUNT

Public relations Director
Joe is an avid ambassador for paradigm-shifting technologies that are searching for the right audience. Following 10 years of developing and implementing communications strategies for blockchain companies, government officials, research institutions, and renewable energy deployment, Joe has joined the Serotonin team as a PR Manager to use his global perspective and media expertise to secure media coverage in the world’s top publications.

ELMER CHEN

CONTENT MANAGER
Elmer is a cross-functional content creator with a half-decade of experience working in a rapidly evolving start-up environment and a premier public relations firm spanning the U.S. and Asia. His passion for emerging technologies has brought him to Serotonin, where he helps aspiring organizations tell their story as they make the leap from theoretical applications to real world impact. This requires a unique breed of analyst, strategist, and storyteller. Elmer strives to embody all three.

STEFAN ENCHEV

content manager
Stefan is a technology optimist who specializes in crafting fun, engaging and out-of-the-box content. Sporting a multidisciplinary background in law, early-stage startup investing and marketing, Stefan thrives in creative environments and helps companies stand out in today’s age of numerous distractions. With 4 years in crypto, Stefan is a firm believer in the technology’s future and ability to create a fairer, more inclusive world.

David Garber

Content manager
David is a writer, social media expert, and culture junkie who loves taking ideas and personal narratives and transforming them into impactful content that jumps off the page (or screen). He started his near-decade career at VICE, where he was a music editor during the media behemoth's peak era of global growth. David landed in marketing during a three-year copywriter stint at VaynerMedia, where he launched content ecosystems for a roster of talent and business personalities, which eventually led him to crypto and finance.

hannah oreskovich

Director of Event operations
Hannah is a creator dedicated to bringing an engaging and innovative approach across marketing disciplines including content, events management, and strategy. She most recently led the marketing efforts for ETHDenver’s annual flagship event from 2019-2021 and has worked with clients including BitGive, Blockchain Training Conference, and others. She started consulting in the space in 2017 following a freelance stint covering blockchain tech with VICE News.

Luke Katz

operations manager
Luke is a serial problem solver who brings experience in the field of strategy and operations helping companies grow at various stages. He joined Serotonin to help install the processes to enable both internal growth and client success. Prior to Serotonin, Luke studied his MBA at UCLA while starting a prop-tech business and spending time in house at a Venture Studio. Luke’s background is in economic development, and he is passionate about how crypto and blockchain can help create a more inclusive global economy.

Lewis bish

creative director
Lewis is a creative mind who uses ideas to solve problems and tell stories in a way that makes brands memorable. He joined Serotonin because emerging tech is redefining the digital age, and he wants to be a part of it. Lewis brings big-brand thinking from time at prestigious agencies, including Ogilvy and JWT. Over his 15-year career, he has created award-winning campaigns for brands, such as Dove, HSBC, Vodafone, ASICS and Unilever. He even sent a KitKat into space.

LISE KEENEY

MARKeting director
Lise specializes in crafting highly impactful marketing and communications campaigns leveraging deep industry intel and a touch of quirky. She has worked with Samsung, GE, Deloitte Digital, and countless startups like Hinge and Meetup. Her best-known brainchild is Bill Nye Explains Evolution Using Emoji, which resulted in 518 million organic media impressions and was later referenced in a New York Times crossword puzzle.

Samantha mullett

Marketing Director
Samantha is a writer, educator, and marketer who specializes in crypto. She transforms the complex into the simple, weaving powerful narratives that make an impact. She is an advocate for blockchain, teaching courses, leading educational workshops in East Africa, and running her own crypto-for-newbies blog, The Blockhead. She has taught over 2500 people blockchain fundamentals and has launched more products than she can count. Following her product marketing roles at Crunchbase, Chainalysis, and LinkedIn, Sam joined the Serotonin team to help breakthrough projects tell their stories.

Gabi musayev

Marketing director
Gabi is a brand marketer who has lead global advertising campaigns and large-scale productions for brands like Budweiser, Bacardi and YouTube. He is a people driven leader, with an eye for commercial success and creative excellence. He joined Serotonin to help brands develop marketing strategies that elevate their presence and create meaningful engagement with their communities. When not WFH, Gabi enjoys collecting records and curating sounds for friends and settings.

John vance

Director of growth Marketing
John is a full stack marketer focusing on driving data driven ROI for Serotonin's clients. He is a previous agency owner with AT&T, Adidas, and GIII and is a serial e-commerce growth investor. John's Serotonin focus is within paid media, influencer and partnerships.
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